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Blok M: From Little Tokyo to a Viral Culinary Hub

Updated: Feb 25


Photo: ENNICHISAI, Blok M Japanese arts and crafts festival
Photo: ENNICHISAI, Blok M Japanese arts and crafts festival

The History of Blok M and Little Tokyo

Blok M, an area located in South Jakarta, has long been a center for business and entertainment. From the 1980s to the early 2000s, Blok M was known as "Little Tokyo," a nickname that emerged because this area became a gathering place for the Japanese community in Jakarta.

The history of Little Tokyo in Blok M began with the increasing number of Japanese expatriates living and working in Indonesia, especially following Japan's massive investments in the manufacturing and automotive industries in the 1980s. Many Japanese companies operated in Jakarta, and these expatriates needed a place that could bring a sense of home. As a result, various Japanese-style restaurants, bars, and entertainment venues started to appear around Blok M, particularly in the Melawai area.


The Golden Era of Little Tokyo

The peak of Little Tokyo’s popularity occurred in the 1990s and early 2000s. During this time, the area was filled with authentic Japanese restaurants offering sushi, ramen, izakayas (Japanese-style pubs), and karaoke bars frequently visited by Japanese expatriates. Blok M truly resembled an entertainment district in Tokyo—colorful neon lights lit up the narrow streets, Japanese-language signboards could be seen everywhere, and people conversed in Japanese, creating an authentic atmosphere.

One of the main attractions of Little Tokyo was the exclusive izakayas and bars often visited by Japanese professionals after work. Additionally, Japanese cultural festivals such as Ennichisai began to be held in the area, further cementing Blok M’s reputation as "Little Tokyo" in Jakarta.


The Decline: Why Little Tokyo Is Not the Same Anymore

By the mid-2010s, the title "Little Tokyo" for Blok M started to fade. Several factors contributed to this change:

  1. Declining Number of Japanese Expatriates

    Over time, many Japanese companies began reducing the number of expatriates in Indonesia and hiring more local workers. With fewer Japanese residents in Blok M, the area’s appeal as "Little Tokyo" gradually diminished.

  2. The Impact of COVID-19 and Blok M’s Decline

    When the COVID-19 pandemic, Blok M experienced a drastic decline in activity. Many restaurants and entertainment venues were forced to close due to social restrictions and a decrease in visitors. The once-vibrant nightlife and hangout spots became eerily quiet. Many businesses could not survive and eventually shut down, making Blok M lose much of its charm.

  3. Blok M’s Revival: A Viral Culinary Hub

    After the pandemic subsided and social restrictions were lifted, Blok M gradually regained its vibrancy. However, this time, it was no longer as "Little Tokyo" but rather as a viral culinary hub frequented by Gen Z and food enthusiasts. Many new eateries emerged with unique and modern concepts, gaining popularity through social media platforms like TikTok and Instagram.


Blok M’s Comeback: A Viral Culinary Destination

After the pandemic eased and social restrictions were lifted, Blok M gradually regained its vibrancy. However, this time, it was no longer as "Little Tokyo" but rather as a viral culinary hub that attracted Gen Z and food enthusiasts. Many new eateries emerged with unique and modern concepts, gaining popularity through social media platforms like TikTok and Instagram.


Blok M Today: A Viral Food Haven for Young People

Photo: Queue of residents at a viral snack shop in Blok M, South Jakarta (Devi/detikcom)
Photo: Queue of residents at a viral snack shop in Blok M, South Jakarta (Devi/detikcom)

Today, Blok M is known as one of Jakarta’s hottest culinary spots, especially among Gen Z. Many eateries in the area have gone viral, drawing in crowds eager to try the latest trending foods.

In the Melawai area, some Japanese restaurants still remain, but Blok M is now more famous for its variety of modern and innovative cuisine. Some viral food and beverage trends, such asMaiku Cafe, Little Salt Bread, BusyCheese Cafe, OO Donut and other popular foods in the Pujasera area that went viral on social media dominate the area.

Blok M Square and its surroundings have transformed into a bustling night market offering a wide range of street food, from sate taichan and dim sum to viral noodle dishes. The nightlife in Blok M has also become more lively, with many eateries staying open late into the night, creating a dynamic and energetic atmosphere.

Although "Little Tokyo" is now just a nostalgic memory for some, Blok M remains one of Jakarta’s culinary icons. With the continuous evolution of food trends and its growing appeal among young people, this area will always hold a special place in the hearts of food lovers and experience seekers.


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